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The Art of Connection
People aren't illogical. They run on a different logic, and it can be learned.
Owen Hale is the best technical mind at the Ninefold agency and the one person everybody routes around. Each episode freezes the moment a correct, fact-first answer costs him a colleague or a client, names the pattern, then replays it with a better move.
- 6 episodes, 1 h 8 min
- 63 vertical Shorts
Who it's for
Engineers, developers, analysts, finance and operations people, and anyone who solves problems head-down and finds people harder than systems.
6 episodes, about 11 minutes each. Built as a six-week live online class: one episode watched before each week's 60-minute session, plus a participant workbook.
What people learn
- Catch your own patterns first: the rules learned early that take over under stress, and the tidy explanation the mind builds afterward.
- Ask for someone's picture of a fuzzy word before building anything, and separate what you felt from the story you wrapped around it.
- Lead hard information with warmth, own a mistake with no excuse attached, and listen until people hand over the real problem.
- Persuade the whole person, not just the logic, and hold a hard conversation without losing the relationship.
Episodes
- 01
You Were Just Being Accurate
He gave his boss a perfect nine-point answer, snapped at a junior an hour later, and went to bed with a clean explanation for all of it.
11:50 - 02
He Built Exactly What You Asked For
He shipped eleven measurable improvements. The client said nobody listened.
11:18 - 03
It Wasn't Cold. It Was Correct.
He was right about the design. The designer rebuilt thirty screens by midnight, and the account exec told the client engineering was being difficult.
10:41 - 04
The Most Thorough Post-Mortem Ever Written
His deploy broke the client's checkout on launch day, and he wrote six flawless pages about the vendor.
11:04 - 05
The Airtight Case Nobody Bought
He had the right answer and thirty slides of proof, and his boss said no in four minutes.
11:59 - 06
He Won the Argument. Then What?
He was right, in public, for four straight minutes, and by three o'clock it had cost him two people.
11:35
The cast
- Owen HaleLead engineer of the four-person Build Room
- Diane HollowayCreative director, his boss on client work
- Dev MalhotraAccount exec who owns the Whitfield account
- Lena OrtizDesign lead
- Grant WhitfieldThe client
With the series
- Six participant workbooks, one per week
- Six facilitator guides for the live sessions
- Course syllabus
Bring The Art of Connection to your team.
Tell us who it's for. We'll come back with how teams use this series, the materials that come with it, and what a start would look like.
